The Evolution of Gifting: Why Multi-Brand “Choice” Gift Cards Are Taking Over
Let’s face it: finding the absolute perfect gift can sometimes feel like high-stakes guesswork. You want to show someone you care, but you worry about picking a store they never visit, a restaurant they don’t enjoy, or a style that isn’t quite right. Traditional single-brand gift cards solved part of this problem by shifting the choice to the recipient, but they still locked that person into a single ecosystem.
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