The Rise of “Login-Free To”: Why Instant Access is Winning the Web

Remember the ritual? You land on a new website, eager to try a tool, read an article, or play a quick game, only to be greeted by a towering brick wall: “Sign up with Google, Apple, or Email to continue.” Followed, inevitably, by a request to create a complex password, check your inbox for a verification link, and opt out of three different marketing newsletters.